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Beauty / Health and wellbeing / Our Products | 18.07.2019

What is Collagen and how does it keep your skin looking youthful?

Lately, collagen products are popping up just about everywhere and for good reason. 

Collagen is the most abundant structural protein found in our bodies and our skin. It’s literally the glue that holds us together. It acts as the foundation for your bones, teeth, muscles, skin, and pretty much all other connective tissues. Collagen makes up more than one-third of your total protein and works to firm your skin and strengthen your bones.

Collagen is rich in the amino acids or building blocks otherwise known as - glycine, proline, and hydroxyproline - that help your body to make new collagen. There are at least 28 different types of collagen but types I, II, and III form around 80-90% of the collagen found in your body. 

Types I and III - provide structure to your skin, muscles and ligaments.
Type II - is found in cartilage and the eyes. 

The type of collagen that keeps you looking youthful is found in the middle layer (dermis) and makes up nearly 80% of your skin. It works together with elastin to strengthen the skin and help it snap back into place when stretched. Think of it like a tightly coiled spring mattress that gets saggy with age and use.

Why do you need collagen?

Your body naturally produces collagen every day but as we age, collagen production gradually slows down. At around 25, the enzyme collagenase that’s found in your skin, breaks down collagen faster than you can make it. Every year thereafter, you start losing between 1-2% of your collagen. By the time you reach your 40's, you've lost 30% of your collagen supply. If you were to view your skin under a microscope you would see fragmentation of the collagen network in the dermis - aka lines and wrinkles.

There are also other extrinsic and intrinsic factors at work that contribute to skin ageing- ultraviolet (UV) rays from sun exposure, smoking and cross link glycation from sugar and inflammation. These all activate enzymes that degrade your collagen fibers.

what can you do?

It's not all doom and gloom. Firstly, you can eat foods that support collagen and the production of collagen like antioxidants and vitamin C but the truth of the matter is that plant based products don’t contain any collagen that is structurally similar to our own collagen whatsoever - Zip, Zero, Nada.

"Plant” or "vegetable” collagen has recently emerged as a substitute for animal collagen in ingestible products. This term cannot be defined and is misleading. In terms of chemical composition, plant collagen can mean a mixture of proteins or peptides obtained by the hydrolysis of wheat proteins or a mixture of polysaccharides, peptides and proteins obtained from the fermentation of yeast or a mixture of polysaccharides from algae. But here’s the catch, the structure of plant collagen has no similarity whatsoever to that of collagen from an animal source so it cannot replenish or replace lost collagen.

Why Marine collagen?

I spent the last few years searching far and wide and took this next step with the greatest trepidation. I tried numerous supplements and carried out a lot of research. Everything pointed to the fact that orally ingesting collagen peptides daily is the fastest and surest way to boost and replenish your collagen stores.

Evidenced based research shows that collagen supplements have numerous functions including – improvement in skin elasticity, wrinkle reduction, boosting skin hydration, and increasing the density of fibroblasts — cells in connective tissue that produce the protein.

Collagen peptides have other benefits as well including: strengthening joints, improving sleep, and accelerating weight loss. Collagen peptides when used as an ingredient in products have been shown in studies to improve skin barrier function and to help the production of collagen after just 8 weeks of ingesting. They indicate a significant increase in collagen density in the dermis where the skin became thicker and the lines were noticeably diminished.


HOW DOES COLLAGEN WORK?

Your body is filled with cells that have specific functions to keep your engines running. Fibroblasts have an important role in producing collagen. For fibroblasts to produce collagen, they need access to amino acids. Collagen supplements supply your fibroblasts with amino acids.

Collagen powder or collagen peptides is collagen that’s been hydrolyzed. The process of hydrolysis breaks down the amino acids in collagen into smaller molecules creating a smooth, light powder, making it easier for your body to absorb. 

Scientific research has shown that hydrolyzed collagen sourced from fish is the most effective way to deliver these amino acids into the body. The final product has a low molecular weight making the collagen bioavailable so your system has an easier time absorbing, digesting and distributing the amino acids throughout your entire body.

Not only will it help to replace and replenish lost collagen, it has a heap of other benefits as well:

Collagen improves sleep 

Glycine one of the amino acid in collagen helps you sleep better and more deeply. It’s an inhibitory neurotransmitter, which means it calms the nervous system. 

Collagen may assist weight loss

Collagen can help control your weight. Glycine forms muscle by converting glucose into energy. Lean muscle tissue helps to boost your metabolism and muscle burns more calories than fat so collagen can assist in improving fat burning.

Collagen boosts gut health

Our gut lining is 85% collagen. Marine collagen provides the necessary building blocks to repair and strengthen your intestinal and stomach lining. Studies show marine collagen prevents the formation of stomach ulcers and leaky gut. The makeup of your gut bacteria (microbiome) is responsible for your mood, energy, and ability to deal with stress. The amino acids in our collagen help seal holes in your gut (leaky gut) giving you more energy and improve your overall health in the process.

Collagen and IMMUNE HEALTH

The latest research shows that 80 - 90% of our immune system lives in our gut. Our gut mucosa connects with the largest population of immune cells in our body, which is why it's imperative to nourish and strengthen our gut lining.

collagen and BONE HEALTH

Our bone mass is made of 95% collagen. As we age, the balance between bone reabsorption and formation is compromised, resulting in loss of bone tissue. Studies show collagen deficiency contributes to osteoporosis. Ingestion of marine collagen has been shown to stimulate osteoblast formation to help create new bone and restore bone density.

Collagen improves hair

Collagen peptide can adhere and adsorb onto the hair shaft and forms a protective layer preventing moisture loss and damage from heating and styling. It can also restore the hair follicle which can stimulate hair growth.

Collagen strengthens nails

Growth is stimulated and nails become healthier and stronger preventing breaking, flaking and splitting.

OTHER AGE DEFYING INGREDIENTS FOUND IN OUR COLLAGEN BOOST

JERUSALEM ARTICHOKE

The inclusion of the prebiotic inulin, alongside marine collagen supports gut microbiome. Jerusalem artichoke is a soluble fibre that is beneficial to produce intestinal tract flora. Inulin found in Jerusalem artichoke root may recover gastrointestinal strength and calcium assimilation as well as being advantageous to the influence of lipid metabolism. Prebiotics are directly responsible for stimulating the growth of beneficial bacteria that make up your gut microflora. Prebiotic compounds function as food for the gut and help balance the harmful bacteria and toxins living in the digestive tract. 

HYALURONIC ACID

Hyaluronic acid (HA) is a known substance that improves skin hydration. HA is shown to have a durable effect to retain moisture in the skin from inside the body. It's found within your skin and it also depletes with ageing. In a month-long study, surveyed individuals who added hyaluronic acid to their diet showed significant reductions in skin dryness, wrinkles, and improvements in skin moisture and fullness. 

SUPER ANTIOXIDANT berries

This is your super C ORAC blend that contains your RDI of vitamin C derived from powerhouse berries gathered from around the globe, including Schisandra, that has been used in traditional Eastern medicine as a beauty tonic for thousands of years.

Antioxidants work to counteract the effects of the free radicals that our bodies naturally produce and help to boost collagen production. Vitamin C combines with the amino acids - lysine and proline to form the precursor to collagen or "procollagen”. It also protects existing collagen from damage. Without vitamin C, your body is slower in healing wounds and producing collagen. Vitamin C is not naturally synthesised by the body so it must be obtained through your diet. It’s vitally important in the role of neutralising free radicals and is essential for maintaining younger, vibrant skin. 

ASTAXANTHIN

This is the red algae that crustaceans feed upon. It gives flamingos their pink feathers. It’s an amazing antioxidant and can protect the skin from UV damage from the inside out. Astaxanthin is a superior cell-protecting carotenoid. University studies show that astaxanthin is up to 1000 times more effective than vitamin C, 500 times more effective than vitamin E and 10 times more effective than beta-carotene. It has also been found to enhance the antioxidant actions of vitamin E and C due to possible synergistic effect. Its UV-protective properties have been studied and tested, suggesting that skin sagging and wrinkling can be prevented or minimised by oral administration. 

Aloe Vera

Assists in soothing and calming gut-related issues and digestion by alkalising stomach acids. Aloe vera is a rich source of antioxidants and vitamins that may help protect your skin. The important compounds in have been shown to neutralise the effects of ultraviolet (UV) radiation, repair your skin from existing UV damage, and help prevent fine lines and wrinkles. 

Resveratrol 

Resveratrol is a natural polyphenol and antioxidant that’s found in the skin of grapes and has exhibited a range of unique age-defying properties. It acts as a free radical scavenger and studies have shown an increase in cell proliferation on human fibroblasts and inhibition of collagenase activity. 

Kakadu Plum Extract 

One of the highest available plant sources of Vitamin C, Kakadu plum is rich in the phenolic compound, ellagic acid (EA), an antioxidant that helps to guard against skin ageing by promoting the formation of collagen and elastin, two essential proteins that maintain youthful skin. 

Davidson Plum Extract 

An antioxidant powerhouse, Davidson plum has a deep, dark-purple fruit with blood-red flesh. It provides an excellent source of potassium, Vitamin E and zinc, which help promote glowing, youthful looking skin. 

I am very excited to launch this ultimate skincare product that will take your skin care goals to the next level. It's your daily dose of nutraceuticals thats designed to replenish and replace lost collagen, reduce the free radical effects of the sun, pollution and stress as well as protect against oxidative photo-damage, all of which can lead to signs of premature aging like dullness, uneven tone, fine lines, and loss of firmness. This is the beauty tonic you've been waiting for.

Take advantage of our strictly limited release today. based on sales we are anticipating a sell out, so act now to avoid disappointment. Leave a comment or ask a question to be in the running to receive a month's free trial of this product and to be in the running to receive $150 worth of products of your choice.

@bymukti

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