BEHIND THE BRAND

In Indian philosophy, the name Mukti (/MOOKH tee/) is derived from ancient Sanskrit.

The concept can be found in Hinduism, Buddhism and Jainism and refers to spiritual liberation from fears, ignorance and false knowledge.

I initiated myself with this name in my 20’s after the birth of my first child.

I believe that freedom and liberation is our ultimate goal and comes through mindfulness and self-care. Every day is a chance to be reborn and to embrace a more holistic lifestyle.

I was once told that in order to find my passion and discover what I really wanted out of life, I needed to identify with what I didn't like and endeavour to make a difference. I recognised a niche in the skincare sector prior to the existence of an organic standard.

We reside in a polluted, over-burdened world. I believe that each of us can make a difference and impact through our purchasing choices.

Embracing an organic lifestyle applies to what we consume as well as what we put on our faces and bodies. It avoids the use of harmful chemicals. Organic farming practices sustainable methods that conserve our soil and water and minimises our overall impact on this precious, tenuous planet.

My great grandfather owned an apothecary in Sweden. My love and fascination of plants, botany and nature started from a young age and was perhaps, a genetic predisposition.

I was drawn to study natural therapies and embraced a fondness for herbalism and aromatherapy.

My desire to maintain a healthy, glowing complexion and my interest in skincare lead me to study beauty therapy. 

When I first began concocting lotions and potions and they didn't perform as expected, I pursued cosmetic chemistry.

As the brand has continued to grow, I'm grateful and humbled for the opportunity to create and share sustainable, ethical and organic products with a focus on educating and informing.

I cherish spending time in nature, especially the ocean.

I love to write, research, develop products and practice alchemy.

I have two beautiful daughters who inspire and challenge me everyday to be a more loving, kinder, patient and better human being. 

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Om Shanti

Mukti X

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