Introducing our upgraded Hyaluronic Marine Serum


Last week, we launched an upgraded formulation of our Hyaluronic Marine Serum, an award-winning customer favourite & one of our Hydration Heroes.

Whilst our current formulation has been a customer favourite and award-winner for many years, we have discovered a new, Full Spectrum Hyaluronic Acid (HA) with a continuous distribution of molecular weights for increased efficacy, to create the ultimate serum.

Delivering exceptional protection, our upgraded formulation helps to nurture the skin & reduce the visible signs of ageing, whilst reducing water loss & giving a smooth complexion.

Our clinical trial of this new HA delivered some truly incredible results, including:

  1. Faster skin penetration & longer lasting (compared to classic HA),
  2. Skin firmness increased by 46% in just 28 days,
  3. Appearance & spread of crow's feet reduced by 34% in just 28 days, and
  4. Appearance & spread of nasolabial folds reduced by 11% in just 28 days.

So, what is Hyaluronic Acid, and why should you include it in your skincare regime?

Far from a passing skincare fad, hyaluronic acid already exists in the body in abundance. In fact, hyaluronic acid is present in all vertebrates, and is an essential molecule for skin health as well as other physiological functions. Its positive benefits when used topically on the skin is now being widely recognised, hence why HA is now such a global skincare phenomenon. 

What other serums should I use with Hyaluronic Acid, and in what order?

Hyaluronic Acid is compatible and can be used in conjunction with any other serums as per your skin concerns or routine. It works well with our Vital B Elixir and our Vital C Elixir. Apply the Hyaluronic Serum as your final step before moisturising. Always moisturise after application as HA is a humectant and will draw moisture and additional layers into the skin.

So, what are the benefits of Hyaluronic Acid?

  1. Hyaluronic acid is essential for cell function. It makes up a large portion of connective tissue, where it is required for cellular growth and turnover. As we age, our cellular functions slow down - this is a global experience across all facets of the body, from skin and collagen to circulatory and nervous systems. Those wishing to promote longevity of the skin and boost their cells’ capacity could therefore do so by ensuring hyaluronic acid levels in the skin are plentiful.
  2. HA = hydration. One of hyaluronic acid’s primary functions is lubrication. Our tissue is designed to be kept moistened and hydrated, and problems occur when these levels are depleted. This is where sebum (our skin’s natural oil) and glycosaminoglycans like HA come in, working together to keep our tissue soft and prevent damage. Hyaluronic acid is classed as a humectant, meaning it attracts water molecules. This is important in the skin, where high levels of water are needed to maintain function and prevent damage.
  3. Reduces inflammation. One form of damage that can occur when tissue is dry and/or dehydrated is inflammation. In the skin, this can lead to an impaired barrier or inflammatory skin disorders like eczema.
  4. Maintains barrier integrity. Both water and oil content should be sufficient in the skin to maintain barrier function. The skin’s barrier essentially refers to the outer layers of skin cells, the extracellular fluid around these cells, and the microbiome that resides on the surface. When the barrier becomes disrupted, skin can become reactive, inflamed, and prone to infection. Hyaluronic acid applied topically can help to maintain this barrier, protecting it from dehydration and inflammation, and maintaining the healthy balance of microbes.
  5. Addresses pigmentation. While hyaluronic acid is not a direct treatment for pigmentation, it may be used in some cases to reduce and prevent pigment and melasma if these have occurred as a result of inflammation. Heat and irritation in the dermis can lead to an activation of melanocyte cells, which are responsible for producing pigment - leading to melasma, freckles, age spots, and other pigmented lesions. Preventing inflammation can therefore reduce some pigmentation in that respect.

Hyaluronic acid is an excellent ingredient for all skin types, and can also be used alongside any other cosmetic ingredient without risk of reaction. As a hydrating agent, skin softener, and protective ingredient, it makes for a wonderful multi-tasking ingredient suitable for skincare beginners and advanced users alike.

    Anti-ageing benefits of HA

    As we’ve seen in our clinical trial, the full spectrum HA contained in our upgraded formulation is incredibly effective in preventing the visible signs of ageing, fine lines and wrinkles. Our Hyaluronic Marine Serum acts as a humectant; meaning it takes moisture from the environment & facilitates the penetration of that moisture into the layers of the dermis. This is why it’s important that the HMS is used after serum application, and followed by the application of moisturiser

    Another area that benefits from the application of HA is the sensitive under-eye area, prone to wrinkles as we age.

    Since the tissue around the eyes is so thin, it can very quickly become dehydrated and eye wrinkles become particularly prominent. This can be addressed using hydrating serums, and locking them in with moisturisers and sunscreen to avoid dehydration and water loss. Utilising a potent hyaluronic acid such as our Hyaluronic Marine Serum can help plump out wrinkles and smooth fine lines by attracting water molecules to the area. This enhances volume by pushing the tissue upwards from below. And of course, keeping the skin hydrated will protect against inflammation and damage that often occurs in dehydrated zones too, creating the added benefit of healthier tissue with better longevity.

    Still not sure if you need a serum?

    Serums and elixirs are generally highly-concentrated blends of active ingredients that are designed to address a specific concern or purpose. They often penetrate quite deeply in order to carry out their mission, unless designed otherwise. They will commonly contain ingredients such as vitamins, peptides, hydrating agents like hyaluronic acid, pigment inhibiting agents like arbutin, or exfoliating agents like lactic acid. Generally, their texture is thin in order to ensure effective, fast absorption. This sets them apart from moisturisers which aim to soften the skin’s texture and/or sit on top to create a barrier on the surface, locking in moisture.

    Consider your serums and elixirs like a vitamin – targeted, fast-absorbing, and working straight at the source. And just like a vitamin, serums often incorporate one or a small handful of active ingredients to address certain concerns, as it simply wouldn’t be possible to pack large doses of hundreds of vitamins into one capsule.

    We're extremely excited for you to experience our upgraded Hyaluronic Marine Serum. Let us know what you think!

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    By Mukti

    Mukti has been actively involved in the beauty and personal care industry for over two decades. Her varied career has encompassed a common thread focusing on health and wellness. Her aim is to reconnect people to nature, creating health and happiness via toxin-free lifestyles and beauty regimes.