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PHILOSOPHY

The eponymous brand name originates from Sanskrit and means to liberate oneself from fear, ignorance and false knowledge. Our philosophy Inspired by Nature™ guides our actions and approach to adhere to sustainable, ethical and organic principles.

Ingredients are selected based on their functionality, effectiveness and safety. We believe in potency as opposed to label claims.

ORGANIC CERTIFICATION

Independent certification assures our products have been produced in a manner that is ecologically sustainable and harmonious. External annual auditing guarantees complete ingredient COMPLIANCE and transparency. No synthetic chemicals, processes or genetically modified (GMO) ingredients have been used. 

NATIVE AUSTRALIAN EXTRACTS

Our extracts are replicated as they’ve existed in nature for billions of years. Indigenous plants are potent receptacles and storehouses brimming with an abundance of vitamins, antioxidants, minerals and bioactive constituents. Biomimicry and innovative cellular extraction methods harness nature’s evolved strategies to create potent and multifunctional phytoactives.

Cellular extraction maintains the integrity and delicate balance between the cell environment and the liquid medium into which they are dispersed encapsulating the bioactive compounds without degrading or disrupting the plant biomatrix. 

NATURE'S BLUEPRINT

Natural compounds are bioavailable and work with our own cellular matrix to be easily and readily utilised to deliver results. Nature doesn’t create a single compound. Plants and living organisms have evolved efficient and synergistic relationships between multiple compounds to sustain survival and reproduction.

A botanical extract in its purest form should replicate the true blueprint of a plant. The phytoactive compounds and derivatives that are found in the flower, fruit, leaf or wood are bioidentical and presented in a unique delivery system that is stable, potent and multifunctional. 

BIOACTIVE PEPTIDES

Our Age Defiance Collection contains potent cosmeceutical peptides that naturally occur in the skin and act as messengers. They play a key role in natural skin healing processes, fight the visible signs of ageing and damage from pollutants and free radicals.

Benefits are multifaceted and include an increase in collagen and regulation of collagen production, maintaining skin elasticity, stimulating the turnover of skin cells, cellular repair, evening out pigmentation, antimicrobial protection and a smoothing and nourishing effect on the skin.  

BIOPHOTONIC VIOLET GLASS 

Our violet glass packaging incorporates biophotonic technology which protects our concentrated and active formulations by filtering out harmful rays of light. Only the violet light wavelength can penetrate the glass. This further enhances product viability by activating and energising the molecules within to resonate at a similar frequency to the human nervous system. It also means that we use minimal preservation as biophotonic glass maintains and preserves the formulations over an extended period. 

ETHICAL CHOICES

Our products are vegan and cruelty free. We condemn the exploitation of animals. We don’t test on animals, or purchase any ingredients that are tested on animals. We don’t export to countries where animal testing is still practiced. 

Wherever possible, our products are free from palm oil, wheat and gluten. We have a supplier guarantee that any products containing palm oil because of processing methods are from certified sustainable palm oil plantations.

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